Shaan’s Hook-Crafting Approach

1. Emotion-Driven Opening
   • Start by identifying the emotion you want to evoke in the reader
   • Work backwards from that emotion to craft your opening
2. Mythbuster Format
   • Present a common belief or popular opinion
   • Immediately challenge it with your contrarian view
   • Example: “Everybody thinks X, but I think Y”
3. Promise of Revelation
   • Tease that you’re about to reveal something interesting
   • Use phrases like “Here’s how I think it all goes down”
4. Short, Punchy Sentences
   • Keep the first few sentences brief and impactful
   • Aim to capture attention within the first 1-2 tweets or sentences
5. Create a Chain of Curiosity
   • Each sentence should make the reader want to read the next one
   • The goal of the first tweet is to get them to read the second, and so on
6. Timing and Relevance
   • Choose topics that are currently relevant or trending
   • Hit the right timing sweet spot – not too early, not too late
7. Key Techniques for Strong Hooks